Explore key trends from the Amazon 2025 Annual Data Report and learn how sellers can adapt to rising competition, traffic shifts, and global expansion.

AWD is a frequently Googled but poorly understood programme. The 2026 fee increases created urgency to re-evaluate it, while the new pre-positioning capabilities create a genuine strategic upside for the right seller profile. A balanced 'is it worth it?' article captures a highly motivated research

Amazon removed the login wall from Seller University on July 2, 2026, opening 125+ topics to anyone for free. Here's what it genuinely covers, the 5 critical gaps it leaves open, and the complete learning path to combine free education with the market data tools that actually determine success.

From September 30, 2026, professional sellers must maintain a 90%+ Business Hour Delivery Rate on FBM orders to Amazon Business customers — or face offer deactivation by October 30. Here's how to find your score, what to fix, and when migrating to FBA is the right call. 30% off SellerSprite with cod

Amazon finished auto-creating Virtual Multipack listings for eligible FBA ASINs on July 27, 2026. They go live to customers on August 10. Here's how to find them, what to edit, what to delete, and what the PPC implications are — plus 30% off SellerSprite with code SSAM35.

Alexa for Shopping replaced Rufus on May 13, 2026 and now mediates 15–20% of all Amazon mobile queries. It doesn't match keywords — it interprets intent. This playbook covers the 5 listing elements Alexa reads, how to optimise each one, structured attributes most sellers miss, and how to use SellerS

Helium 10 killed its $39 Starter plan and raised Platinum to $129/month in 2026. Here are 10 alternatives ranked by data quality, keyword depth, and value — including the only tool with native Claude MCP integration. Get 30% off SellerSprite with code SSAM35.

Jungle Scout is the most-recommended Amazon tool for beginners. SellerSprite has deeper data, costs 40–60% less, and has Claude MCP integration Jungle Scout doesn't offer. This 2026 feature-by-feature comparison covers product research, keywords, reverse ASIN, pricing, and final verdict. 30% off

Helium 10 removed its Starter Plan in April 2026 and raised Platinum to $129/month. SellerSprite delivers comparable data depth — plus Keyword Conversion Rate data and Claude MCP integration — at 40–60% less. Updated July 2026 with verified pricing, feature table, and honest verdict. Use code SSAM35

Amazon Accelerate 2026 runs September 22–24 in Seattle. After a first half defined by the 75-char title limit, Alexa for Shopping, and AgentCore, here are 5 data-backed predictions for what gets announced — and how to prepare your business before September. Early-bird pricing ends August 8. Includes

Effective August 24, 2026, Amazon's updated BSA explicitly prohibits sellers from transferring BSA rights or pledging future sales revenue as collateral. This guide covers who is affected, what the aggregator market looks like now (2.5–4× SDE), the formal compliance path for M&A, and what drives pre